City of Havre de Grace – Main Street and Tourism Coordinator

DEFINITION:

The Main Street and Tourism Coordinator resides in the Department of Economic Development & Tourism.  Under general supervision, the Main Street and Tourism Coordinator provides support to the Chief of Main Street and Brand Marketing and the Manager of Tourism.  The Main Street and Tourism Coordinator’s office is located in the Visitors Center.

This position will assist in the planning, developing, coordinating and implementation of the Main Street Program to promote public awareness, enhance the visitor center and increase visitation to the city of Havre de Grace.

The Main Street and Tourism Coordinator will assist in the preparation of grant applications and grant reporting to include managing proposal submission deadlines and deliverables. Main Street Maryland is a comprehensive downtown revitalization program created in 1988 by the Maryland Department of Housing and Community Development.

ESSENTIAL FUNCTIONS/JOB TASKS: (Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions)

1. Follow the Main Street approach as a tool for community-driven, comprehensive revitalization.  The Main Street approach includes Design, Organization, Promotion, Economic Restructuring, Clean, Safe, and Green.
2. Establish productive working relationships with the businesses located in the Main Street District.
3. Greets visitors and answers questions in a positive and welcoming manner.
4. Assist in creating written communications, publications, flyers, newsletters, articles and brochures.
5. Assist with the distribution of written materials to partner organizations, press releases, bulk mailings, and assembly of media kits. Organize and restock magazines and brochures at the visitor center, local businesses and kiosks.
6. Assist in the creation of tourism ads for local and regional publications; evaluate marketing and advertising requests from solicitors.
7. Update tourism social media sites, website (explore Havre de Grace), calendar of events. Assist in the selling of promotional merchandise in the visitor’s center.
8. Assist in planning and facilitating current City-run events, including but not limited to, First Fridays. Research new tourism options to best promote the tourism industry. Offer creative ideas for new tourism activities, events and programs.
9. Assist with additional duties as assigned.

MINIMUM QUALIFICATIONS REQUIREMENTS:

KNOWLEDGE, SKILLS & ABILITIES

1. Proficient knowledge of Microsoft Office, Google email, Google Docs and Marketing specific tools (ex.-Newsletter Platform, Google Analytics, CANVA etc.)
2. Strong written and verbal communication skills and ability to transpose technical language for public consumption desirable.
3. Demonstrated success with social media design and content creation.
4. Analytical skills to interpret data and metrics.
5. Ability to work independently with minimal supervision or collaboratively as part of a team with colleagues and leadership.
6. Some lifting, carrying, pushing and/or pulling of objects of moderate weight (10-50pounds). Occasional physical effort is required, including standing, walking, lifting, climbing, kneeling, crouching and bending.

EDUCATION AND EXPERIENCE:  

1. Knowledge of the Maryland Main Street Program and the Main Street America Program.
2. Knowledge of travel, hospitality & tourism industry, marketing principles and event planning.  Knowledge of the layout of the city, including tourist attractions.
3. Associate degree with demonstrated experience in marketing related, tourism management, hospitality management considered. Bachelor’s degree in marketing, communications, business or other related degree from an accredited college or university preferred. 2 to 5 years combination of higher education and experience in a related field, volunteer related work, non-profit, local event planning experience welcomed.
4. Computer skills — Utilizes a personal computer with word processing, spreadsheet, database and related software to effectively complete a variety of administrative tasks with reasonable speed and accuracy. Proficiency in MS Office.
5. Digital submission of a marketing portfolio preferred. (Social media posts, marketing campaigns, newsletter, brochure, event flyers, radio ads etc.)

OTHER RELATED FACTORS: 

1. Must possess a valid driver’s license
2. While conducting site evaluations, is exposed to conditions including bad weather and rough terrain.
3. Flexible to work some weekends, mornings, and evenings at the Visitor Center and city events.

Havre de Grace is a city in Harford County, Maryland, situated at the mouth of the Susquehanna River and the head of the Chesapeake Bay. Havre de Grace’s location makes it popular for recreation and tourism, and the City was honored as one of America’s 20 best small towns to visit in 2014 by Smithsonian magazine.

The City of Havre de Grace, Maryland, is always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this applicant friendly, online application!

The City of Havre de Grace, Maryland, is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

Non Benefited