TEDCO Announces Investment into Keep Company

Maryland business creating a sense of belonging for working parents & caregivers

COLUMBIA, Md. (June 8, 2023) – TEDCO, Maryland’s economic engine for technology companies, announced a recent Pre-Seed Builder Fund investment of $200,000 into Keep Company, a woman-owned small business looking to build a future of work filled with respect, individuality, and belonging for the 53 million working parents and caregivers in the United States. TEDCO’s Builder Fund invests in and provides executive support to Maryland-based technology companies run by entrepreneurs who demonstrate economic disadvantage.

“Being a parent or caregiver is already a difficult and often isolating journey, but balancing the constant demand of career and family responsibilities can lead to burnout. We founded Keep Company because no one should need to choose between a family life or their career, and employers should recognize their employees as whole people,” explains Adrienne Prentice, co-founder and CEO of Keep Company. “At Keep Company, we use science-backed data, professional coaching, and peer-to-peer support to help employers equip their employees with the tools they need to succeed in the workforce and at home.”

Keep Company, based in Bethesda, Md., is a business that partners with employers to stop preventable attrition of parents and caregivers. Through the utilization of data, Keep Company provides actionable insights to employers, allowing them to better understand and care for their employees. Through this process, Keep Company enables a management system that assists in the prevention of employee burnout and attrition risk while also helping narrow the gender and diversity leader gaps.

“We’re thrilled to be working with Keep Company to promote a workforce of diversity, accountability, and progress,” said Jean-Luc Park, senior director of TEDCO’s Social Impact Funds. “At TEDCO, we understand the importance of work-life balance, and we look forward to seeing how Keep Company promotes the idea of flexibility and understanding throughout the Maryland workforce and beyond.”

TEDCO has numerous funding opportunities for entrepreneurs and small businesses. The Builder Fund, housed under the umbrella of Social Impact Funds, provides funding opportunities for technology start-ups in the pre-seed stages. Through this fund, TEDCO invests in amounts up to $200,000, and provides hands-on educational support, mentorship and collaboration efforts, and even networking opportunities.

For more information about TEDCO’s funding opportunities, click here.

Keep Company's Adrienne Prentice, Co-founder & CEO, and Claudia Naim-Burt, Co-founder & COOKeep Company Logo


TEDCO, the Maryland Technology Development Corporation, enhances economic empowerment growth through the fostering of an inclusive entrepreneurial innovation ecosystem. TEDCO identifies, invests in, and helps grow technology and life science-based companies in Maryland. Learn more at www.tedcomd.com.

Leave a Reply